South of Scotland Responsible Tourism Strategy
NEWS South Of Scotland Responsible Tourism Strategy

The new Responsible Tourism Strategy for the South of Scotland will be launched on 20 March at the South of Scotland Destination Alliance’s annual conference. 

Following consultations with hundreds of businesses, enterprises and communities, this strategy has been developed by the two local authorities, VisitScotland, the SSDA and SOSE. It sets out an inspiring vision for the coming decade: 

“We will make the South of Scotland a thriving, responsible, year-round destination; leveraging our unique geography, culture, history and landscape to create Scotland’s fastest growing visitor economy, attracting international visitors, creating quality employment and powering community prosperity.” 

To achieve this, four strategic objectives have been set out: 
1.    Inspire visitors to come to the South of Scotland by: developing our destination position and profile and bringing our overarching ‘Scotland Starts Here’ brand alive.
2.    Develop the visitor experience with a focus on quality by: actively supporting businesses and enterprises to increase the quality of their offering; establishing Growth and Development Hubs in areas like cycling, literary tourism, dark skies, agritourism and equestrianism.
3.    Support business to succeed by: building new destination-wide collaborations, with peer learning and mutual support; actively listening to, representing and acting on the views of communities and local business; building a skilled, valued, motivated local workforce; and better use of data to help businesses and enterprises make successful decisions based on local market insights. 
4.    Act responsibly for long-term collective benefit by: supporting businesses on their journey to achieving Net Zero; embracing community-led tourism; ensuring the South of Scotland is an accessible, inclusive and diverse destination.

Find out more about the Responsible Tourism Strategy here

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